Web 2.0: Enterprise Social Software
Ross Mayfield from
Software. True story: While sitting in the “Web OS” workshop, I check
the weblogs of a couple people listed on the Web 2.0 Wiki (powered by
SocialText) under “Blogging Web 2.0″. One of those people is
RSS feed the first post I see is
one, where he says “I’m at Ross Mayfield’s SocialText session…”.
I think, “Hey wait a second! I wanted to be in that session!”, and I
leave my workshop and head over there. (Turns out they had rescheduled
Ross’s workshop, without really announcing it). Wikis and weblogs to
the rescue, getting me the info I needed in time.
Anyhow, my notes from Ross’s talk:
Social Software - software that involves social rewards systems -
blogs, open source.
Important thing to enterprises is dealing with exceptions to
processes - how to deal with breakdowns. This is where most innovation
occurs - goal should be to capture what happened in exceptional
situation.
Unlike content management systems, Wiki doesn’t erect barriers (other
than social ones). Anyone can edit page. Make it as easy as possible.
How to get people to contribute? Let them email in, let them read with
RSS - don’t make them change behavior by coming to the page. (How is
email authenticated?)
“Occupational spam” - mass emails within a company, reply-to-all. Give
people alternatives for making information available to the entire
company.
PhotoNotes standard for embedding comments in an image (related to
specific parts of the image). Interesting.
