If I were in marketing I’d know how to describe this
It’s been just over seven months since I first announced Hep. In picking the name "Hep" I applied the tiny bit of knowlege I had about naming projects, specifically that you should pick a name that’s interesting and short (so people can remember it), but not too common (so search engines can find it). I wasn’t sure about the "not too common" bit (it turns out that Hep not only is a word meaning "knowledgeable about the latest trends or developments", but an acronym for High Energy Physics). But it seems to have been a good choice – my site is now on the first page of results in a Google search for "Hep".
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